Selling wholesale on Amazon FBA remains a profitable model in 2026, but success depends on sourcing from authorized distributors. These provide legitimate invoices and authorization letters (LOAs) that Amazon accepts for ungating brands and avoiding IP complaints or account suspensions. Unauthorized sources often lead to restrictions, especially for gated brands like Nike, Adidas, or grocery items.
“Authorized” means the supplier is officially approved by the brand to resell products. Amazon does not publish an official list, so verify through brand websites, proper documentation, and seller communities. Profitable sourcing targets high-demand, low-competition ASINs with 30-50%+ ROI (after fees), often in categories like Home & Kitchen, Beauty, Toys, Grocery, or Health.
Why Focus on Authorized Suppliers?
- Compliance: Valid invoices (with supplier details matching brand authorization) for ungating.
- Profitability: Branded products sell faster with better margins than private label in competitive niches.
- Risks avoided: No fakes, suspensions, or velocity limits.
Best Methods to Find Authorized Suppliers
- Wholesale Directories (Most Reliable Starting Point) These vet suppliers and focus on Amazon-compliant wholesalers.
- Wholesale Central (wholesalecentral) Free directory with a dedicated Amazon FBA section. Features hundreds of US-based authorized distributors offering brand-name closeouts, overstocks, and bulk deals. Top pick for beginners browse categories like beauty, electronics, and home goods. Many suppliers provide Amazon-accepted invoices.
- Worldwide Brands (worldwidebrands) Lifetime access (~$299 one-time). Certifies wholesalers as legitimate and authorized. Highly recommended in 2026 for avoiding scams; includes millions of products from verified distributors.
- SaleHoo (salehoo.com) Annual subscription (~$67/year). Verified suppliers with Amazon filters, market research tools, and low MOQs.
- Faire (faire.com) Online marketplace with net terms and many US/EU brands open to FBA sellers. Great for fashion, home, and beauty.
- Qogita (qogita.com) — 500+ vetted wholesalers with authenticity guarantees; ideal for compliant, high-margin deals.
- Contact Brands Directly (Best for Profitable, Exclusive Deals)
- Use tools like Helium 10 or Jungle Scout to find profitable ASINs.
- Visit the brand’s website → search “wholesale,” “distributors,” or “reseller application.”
- Email/call for authorized distributor lists. This often leads to high-ROI accounts (e.g., grocery brands like Keebler or health brands).
- Other Proven Sources
- Trade shows (e.g., ASD Market Week).
- Supplier marketplaces like ThomasNet (industrial) or Global Sources.
- Communities: Reddit (r/FulfillmentByAmazon) recommends building relationships and starting with ungated categories.
Top Authorized/Reported Profitable Suppliers (2026 Recommendations)
These appear frequently in current seller forums, blogs, and directories as legitimate for FBA (always verify authorization yourself):
- Direct Wholesale Partners → US-based, high-ROI brands (e.g., Shark Ninja, Hamilton Beach appliances). Amazon-focused with low BSR products.
- Premier Products Co US → Reliable for bulk sourcing in beauty, home, and electronics; praised for compliant invoices. National Distributor LLC / Empire Product LLC / Reliable Distributors LLC → USA wholesalers specializing in FBA prep, branded goods, and fast shipping to Amazon warehouses.
- Bulk Apothecary → Excellent for health/beauty (often ungated or easy approval).
- Grocery distributors (e.g., UNFI, KeHE) → Highly profitable and often ungated for new sellers great entry point.
Tips for Profitable Sourcing in 2026
- Target Categories: Grocery/Health (easier ungating), Home & Kitchen (high demand), Beauty (strong margins).
- Tools: Helium 10/Jungle Scout for ROI calculation; Keepa for sales history.
- Start Small: $5,000–$15,000 initial inventory. Test 10-20 ASINs.
- For International Sellers (e.g., outside USA): Use US freight forwarders or prep services. Some suppliers ship internationally, but a US LLC helps with approvals.
- Red Flags: Avoid random “200+ suppliers lists” on marketplaces (often outdated/scams). Always request sample invoices and test ungating.
Wholesale FBA is competitive but profitable with authorized sources—many sellers report 15-30% net margins. Start with Wholesale Central (free) or Worldwide Brands for certified options.